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Survey Shows UK’s Lottery Winners’ Preferred Auto Brand

Ever wonder what would you do with all that cash if you were a lottery winner? Of course you did, and we bet that a bunch of extravagant supercars were on the top of your shopping list, alongside overalls and a helmet. But that’s not always the case.

According to pistonheads.com, UK’s National Lottery winners would rather go into a Vauxhall dealership that into a Range Rover, Porsche, Rolls-Royce or Ferrari showroom. Though this story might seem made up, it’s not.

Ipso MORI questioned 100 of UK’s lottery winners and discovered that 36% bought a new car before buying a new home and that 15% chose a Vauxhall. This means that the Brits would rather drive a Griffin than a Rolls-Royce or a Ferrari, which only goes to show that money can’t buy you taste.

"This is great news for Vauxhall,"
says Andy Gilson, Vauxhall's Marketing Director. "It goes to show that, while exotic brands like Ferrari and Rolls-Royce may feature further down National Lottery winners' shopping lists, they're still a pragmatic group at heart - but one that still recognises quality and value!"

If you’re thinking the survey was fixed, you should know that Ipsos MORI, part of the Ipsos Group, is a leading UK research company with global reach. The company specializes in researching advertising - brand equity and communications, loyalty - customer and employee relationship management, marketing consumer, retail & shopper and healthcare, media - media and technology, social and political research and reputation research.

 
 
 
 
 

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