The Honda Accord Crosstour and the Kia Sorento’s adds aired during Super Bowl also returned highly successful results, as the two car’s Internet traffic also considerably surged consequently.
This is the second consecutive year when Hyundai’s most advertised car during the Super Bowl saw the greatest increase in web traffic to kbb.com that day when compared to other cars which benefitted of similar marketing. In 2009, Hyundai’s Genesis registered a 82 percent increase in traffic on February 1, when it was advertised during Super Bowl XLIII.
New-Car Models Seeing Increased Web Traffic on kbb.com Following their Brands' Respective Super Bowl XLIV Ads
Hyundai Sonata + 91%
Honda Accord Crosstour + 66%
Kia Sorento + 47%
Hyundai Tucson + 42%
Audi A3 TDI + 38%
Acura ZDX + 27%
Dodge Charger + 16%
kbb’s home page also features a poll which asked users to nominate their favorite Super Bowl car ad. The Dodge Charger “Man’s Last Stand: spot won, with 24 % of the votes. This was closely seconded by the Audi A3 TDI “Green Police”, which gathered 21% of the votes. Hyundai’s “10 Years/Favre” took third place with 17% of the votes, followed by the Volkswagen “Punch Dub” spot, which took 16% of the votes. Kia Sorento’s “Joyride” was voted by 10% of the users, thus gaining fifth place. 201 Internet users answered the poll.
Kbb defines traffic increase for the aforementioned data as “the percent change when comparing Sunday, February 7, 2010 (Super Bowl XLIV Sunday) with the previous Sunday, January 31, 2010”.
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