SRT Shows Its “Color Kitchen” - The Art of Designing Car Paint Colors

Chevy’s not the only company doing that. Chrysler’s SRT is one of those brands that’s looking to offer both heritage and attention-grabbing paintjobs, especially since their main focus is high-performance vehicles. And inventing new paint colors that fit specific cars is a difficult task that we, the drivers, usually take for granted.

SRT stresses that finding colors that work on their powerful and fast machines is a time consuming process that often involves transforming computer-generated colors into paint samples and eventually spraying a whole car to see if the end results is satisfactory. Choosing color options for a car is more than you think, and SRT took their time to explain what we don’t usually get to see behind closed doors.

“When we’re looking to design any new paint color, but specifically SRT color, we talk about the brand, what does the brand mean [...] You’ll see that each brand has a black, a gray and a red [...] For the Challenger we’re bringing the heritage colors back. The Charger is redline, which is a color we designed for Dodge,” said Jim Parker, Head of Exterior Color at SRT.