SRT Releases “More Than Just a Brand” Spot

SRT commercial 1 photo
Photo: screenshot from YouTube
Chrysler’s SRT performance brand is quite busy lately. They’re launching a brand new Satin Vapor Edition package for the 300, Challenger and Charger, while pushing for new track success with the Viper GTS-R race car in the 2014 United SportsCar Championship.
They haven’t forgotten about marketing though, as they’ve just released a new 30-second commercial that advertises their entire lineup for the 2014 model year, including Vipers, Dodges, Chryslers and Jeeps.

“This isn’t just a car, it’s a legend. This isn’t just a family, it’s a statement. And this isn’t just a brand, it’s an attitude,” the ad says, while showing the new Viper race car, the road-going 2014 Viper and the rest of the SRT family respectively.

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About the author: Ciprian Florea
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Ask Ciprian about cars and he'll reveal an obsession with classics and an annoyance with modern design cues. Read his articles and you'll understand why his ideal SUV is the 1969 Chevrolet K5 Blazer.
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