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Solberg Urges WRC to Better Promotion

Petter Solberg insisted that, despite the economical downturn in recent months, the World Rally Championship will survive any crisis and only grow stronger in the seasons to come. The Norwegian argued that the sport wasn't given enough media coverage or promotion in recent years and that the introduction of Super 2000 cars in 2010 will bring more manufacturers into the sport.

“You can say whatever you want, rallying is a very good sport. The cars are the same as people are driving on the road. Some rules have to be changed, that's for sure. We have to make it easier, more open for other manufacturers,” said Solberg during the Autosport International Show earlier today.

Solberg also stressed the importance of good promotion, this being a key issue to bringing back the public.

“It goes too slow, they have to react faster. Too many people, too many decisions, too many bosses. You just need to go forward now and think about the manufacturers, the TV, the people, and make it right for them. You just want to be there, making a good show, and make people happy. That's what we try to do,” added the ex-Subaru driver.

“I don't care at all about the format. As long as it's best for the manufacturers and the people who are actually watching it - make it easier for them to see it. That's the main thing. You can do whatever you want, but think about the people holding the sport together, the manufacturers and the spectators - not the people behind the office tables,” tried the Norwegian to guideline the future of the sport.

In the meantime, Solberg is still searching for a drive in his home rally next month, with the Rally Norway organizers giving him an extra week to secure a spot on the official entry list.

“There are still a few weeks to the rally, so we'll just wait and see. I will do my best, we're working flat out - maybe I have to take my old Celica back! I have been back home to clear my head a little bit, driving on the ice, and in the forest. We have to try to give our passion for rallying to another manufacturer for the future,” concluded Solberg.
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