Sixt to Buy 100,000 BMWs

Sixt, one of the largest rental companies in Germany, announced this week it has entered an agreement for the supply of a staggering 100,000 models with German manufacturer BMW.

The oversized BMW fleet will come into place by 2015 and will include all the models the carmaker produces, but mostly MINI, BMW 1 Series, BMW 3 Series, BMW M3, BMW 5 Series, BMW 7 Series Convertible, BMW X1, BMW X3, BMW X5 and BMW X6.

All the models to be delivered to the rental company are equipped with ConnectedDrive and will be fitted with BMW Sixt Mobile Key, a special application developed for these models. This will allow customers to reserve their BMW by phone. This system, says Sixt, has been specifically developed for the rental company by BMW.

"The successful partnership between BMW and Sixt links premium vehicles with premium service,“
said Sixt's CEO, Erich Sixt. “The agreement with BMW is a key component of our fleet planning in the coming years. "

The value of the agreement has not been disclosed, but its sheer size means that BMW can count on a considerable amount of money from Sixt over the next few years.

Aside for being one of the biggest companies of its profile in Germany, Sixt is also among the oldest. Having started business in 1912 with only three cars and as a specialist in day-trips and custom tours.

Slowly, the company became of the largest of its kind in Europe, covering most of the continent and slowly taking hold of Asian and African markets.


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