Honestly, the Fiat 500 Abarth is no Italian sportscar in our eyes. It’s actually a glorified city slicker built in Mexico and price a bit too stiffly. The segment is usually unpopular with US customers, so there must be a reason why they’re sold out right now.
That reason was born in Romania, modeled in Italy and is one foxy little scorpion lady. Supermodel Catrinel Menghia left her mark on our imagination, and probably a few other million Americans watching the super bowl this year.
The commercial titled “Seduction” has recently been recognized with the “Best TV Commercial” at this year’s D Show held Nov. 28 in Detroit. This is an annual event hosted by Adcraft Club of Detroit dedicated to judging and awarding creativity in Detroit.
“It is great to see a video that was created on a shoestring budget and not intended to be shown on television, receive prestigious accolades like the D Show ‘Best TV Commercial’ honor,” said Olivier Francois, Head of FIAT Brand Worldwide and Chrysler Group LLC and Fiat Group Automobiles Chief Marketing Officer. “‘Seduction’ started out as a video supporting a speech and then went viral on the web. Our dealers saw it, loved it and wanted to see it on television. This is a success story of how an auto show video became a Super Bowl commercial hit and continues to grow a fan base and win awards.”
Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida. Full profile
Would you like AUTOEVOLUTION to send you notifications?
Google News