Sebastian Cow Took a Test Drive in the MINI E

Two-time Olympic champion Sebastian Coe recently enjoyed a visit at the BMW Group, accompanied by Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing. Coe, who is also Chairman of the LOCOG, first toured BMW Welt and the BMW Museum and then test drove a MINI E through Munich.

At the London Summer Olympic Games and Paralympic Games in 2012, BMW will be the official Automotive Partner, supplying around around 4,000 low-CO2 vehicles to LOCOG.

“BMW is an exciting company with an interesting history and fascinating products. I am impressed at how intensively BMW is tackling the challenge of sustainable mobility. As a former sportsman I am particularly pleased to see that sporty driving and environmentally friendly mobility need not be a contradiction. BMW shares our vision of sustainable Olympic Games and Paralympic Games,” commented Cow on his visit.

“Sportiness is the core of our identity and the core of the BMW brand,” Robertson said in a release. “As the world’s most sustainable car manufacturer, we promote and support the idea of sustainable Games – be it in London in the summer of 2012 as Automotive Partner or in the winter of 2018 as National Sponsor.”

“Accepting social responsibility is an inextricable part of our self-image. As a corporate citizen, the BMW Group with its customers and associates around the world stands for international understanding and intercultural exchange,” Robertson concluded.