Photo: SEAT
Spanish automaker SEAT has officially launched the new Leon in Mexico. as part of the company’s strategy to boost its international growth and profitability.
Having already grown in Mexico this year by 8.5 percent, with 7,360 vehicles delivered from January through April 2013, SEAT aims to consolidate its position among the ten best-selling brands locally with the introduction of the new Leon small family car.
“We are delighted at the way the brand has been moving,” says Edgar Estrada, head of SEAT in Mexico. “We are confident that the strength of the new Leon will help us continue to grow in Mexico. Our commercial offer is renewed with the Leon, which enables enjoyment of the latest technology and offers great value for money,” he adds.
SEAT will begin shipping the first examples of the Leon to Mexican customers and dealerships starting next month, with SC version to follow towards the end of the year. Both models will be built at the Barcelona Martorell plant in Mexico.
“We are delighted at the way the brand has been moving,” says Edgar Estrada, head of SEAT in Mexico. “We are confident that the strength of the new Leon will help us continue to grow in Mexico. Our commercial offer is renewed with the Leon, which enables enjoyment of the latest technology and offers great value for money,” he adds.
SEAT will begin shipping the first examples of the Leon to Mexican customers and dealerships starting next month, with SC version to follow towards the end of the year. Both models will be built at the Barcelona Martorell plant in Mexico.
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