As part of the new deal, the logo of the aforementioned company will be present on the Sauber C30, but only for selected races in the 2011 calendar. The highlight of the partnership will be reached at this year's Indian Grand Prix, where the company's logo will be seen in a central position on the rear wing endplates.
“Asia Jet is a prestigious and growing brand in a high-tech business in which time and performance are crucial, as is also the case in our sport,” said team owner Peter Sauber in a press statement.
“As Formula One is getting more and more popular in Asia with an increasing number of races to be held there, we regard Formula One as an ideal marketing platform for Asia Jet.”
“We are extremely excited to be supporting Sauber Motorsport. With Kamui Kobayashi, who is already a household name in Asia, and the new Mexican recruit Sergio Perez, we look forward to discovering new heights together both on the track and in the sky with this collaboration,” added Mike Walsh, CEO of Asia Jet.
“Asia Jet is a proud supporter of Formula One, and has consistently flown fans, drivers and sponsors to attend the F1 races in different cities for the past few seasons. We hope to continue and extend our reach further throughout Asia and beyond, combining the best F1 has to offer with the convenience of getting to and from the races on the schedules of our important clients.”
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