Saab Offering Car Building Process Live Streaming

Saab is currently one of the busiest members of the automotive industry, as the company is making sustained efforts to re-establishing itself, keeping its spirit alive for enthusiasts and attracting waves of new customers that can sustain the brand financially in the future.

The Swedish automotive producer has already made the first step in its new era by introducing the 9-5 model to the market. The next move will be the unveiling of the 9-4X crossover, which is scheduled to debut at next month’s L.A. Auto Show.

However, it seem like Saab’s market offensive won’t just include new products. The company is developing innovative ways of convincing customers to purchase its products.

One of the advantages of being a future Saab buyer in the future will be the fact that you will be able to watch your vehicle come to life online, as whatcar reports.

Saab is planning to place customers at the center of its marketing strategy by installing video cameras on its production lines starting from next year in order to allow them to see their cars come to life.

The first step in this process will be the sending of an SMS that informs a future owner that his or her future automobile is starting to take shape. Subsequently, Saab will allows the building process to be viewed via live streaming.

And there’s more. Customers who really want to enjoy the Saab experience will be able to pick up their cars from the Saab factory in Trollhattan, Sweden.