...or plain and simple wishful thinking. Or perhaps a marketing stunt, given the fact that the brand is up for sale. We will probably never now, but at least the Swedish manufacturer keeps us up to date every now and then with the number of possible investors eyeballing the company. This week, Saab claims it has signed confidentiality agreements (this is why we will never know) with 27 possible bidders.
But let's take it one at time. In January, when things were just beginning to unfold, GM said that nobody is interested in Saab (they didn't confirm that Saab is up for sale either). For about two months, silence, as news of Saab's appeal to investors was nowhere to be found.
In March the invasion began. On March the 9th, Jan-Ake Jonsson, Saab CEO, said his company has caught the eye of five bidders, with two more on the way. His exact words: "There are about five we want to talk to. There are a couple more we are also looking into. We should see which candidates are serious in the next week and a half.”
That week and a half came and went and here we are, on March the 17th. It was Sweden's Industry Minister Maud Olofsson's turn to step in and give us a glance at the Saab "apartment". "There are a number of interested parties. There are many who go to apartment viewings, but not everyone is there to buy." The number of bidders: six to eight, "very large".
March soon ended and, as it happens every year, April came along. On the sixth of April, the investor line outside Saab's gates grew exponentially, now counting 20 parties. That didn't last long, as today, on April the 16th, after hearing of the investor's party outside Saab's offices, seven more potential buyers took their place in the queue.
"It is of course positive that there has been this level of interest. We are now in an intense and more organised phase of presenting the company to potential interested parties," Saab spokeswoman Gunilla Gustavs today told Autonews.
GM doesn't plan to cut its ties with Saab until the beginning of 2010, so we will keep you up to date with the demographic developments in the "apartment". But we kinda see were this is going: 5, 8, 20, 27...Can anyone guess next week's number?
But let's take it one at time. In January, when things were just beginning to unfold, GM said that nobody is interested in Saab (they didn't confirm that Saab is up for sale either). For about two months, silence, as news of Saab's appeal to investors was nowhere to be found.
In March the invasion began. On March the 9th, Jan-Ake Jonsson, Saab CEO, said his company has caught the eye of five bidders, with two more on the way. His exact words: "There are about five we want to talk to. There are a couple more we are also looking into. We should see which candidates are serious in the next week and a half.”
That week and a half came and went and here we are, on March the 17th. It was Sweden's Industry Minister Maud Olofsson's turn to step in and give us a glance at the Saab "apartment". "There are a number of interested parties. There are many who go to apartment viewings, but not everyone is there to buy." The number of bidders: six to eight, "very large".
March soon ended and, as it happens every year, April came along. On the sixth of April, the investor line outside Saab's gates grew exponentially, now counting 20 parties. That didn't last long, as today, on April the 16th, after hearing of the investor's party outside Saab's offices, seven more potential buyers took their place in the queue.
"It is of course positive that there has been this level of interest. We are now in an intense and more organised phase of presenting the company to potential interested parties," Saab spokeswoman Gunilla Gustavs today told Autonews.
GM doesn't plan to cut its ties with Saab until the beginning of 2010, so we will keep you up to date with the demographic developments in the "apartment". But we kinda see were this is going: 5, 8, 20, 27...Can anyone guess next week's number?