Saab Great Britain was founded 50 years ago to import and distribute Saab vehicles as a wholly-owned subsidiary of the Saab-Scania group. Now, the division represents the company on a market which has become Saab’s largest in Europe outside Sweden.
Saab GB is based at a new headquarters in Cranfield, Bedfordshire and is enjoying growing sales, as last month over 1,200 Saab cars were sold in the country, a figure that can be translated into a year-on-year increase of 11 percent.
“These are very exciting times for Saab,” said Jonathan Nash, Saab Great Britain’s Managing Director. “We have new products entering the market and new owners who are committed to the spirit of independent and innovative thinking on which our brand has been built.”
“Our 50th birthday coincides with a strong increase in UK sales as confidence returns among our customers and dealers following the successful purchase of Saab Automobile. The company has a fully-funded business plan in place and we are looking forward to the next 50 years with as much enthusiasm as we are celebrating this historic milestone for Saab GB,” the executive added.
Saab is now busy reinventing its model range. The company has already presented the new 9-5 and introduced a new engine range for the 9-3 line-up and is preparing to offer the 9-4X crossover next year.
In addition to that, the company is establishing new business partnerships. We’ll remind you that BMW will supply engines for the Swedish carmaker and American Axle Manufacturing will provide advanced driveline transmission systems for future Saab electric vehicles.
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