Saab CEO Announces Saabs United Award

A trophy created by the very Saab CEO Jan Åke Jonsson as a thank you to all Saab fans for their support during company’s recent trials and tribulations was unveiled today. Consisting of a model Ursaab mounted on a plinth, together with a boomerang, the trophy represents the new Saabs United Award.

“The boomerang was initially a gift to Jan Åke from SaabsUnited blogger Steven Wade in recognition of the CEO’s determination to see the sale through to a successful conclusion. As a Tasmanian, Steven thought a boomerang perfectly symbolized Jan Åke’s approach – he kept coming back to the negotiating table and would not go away!” a company statement reads.

Anderson presented the award to Wade at last month’s Saab Festival in the form of the Saabs United award. The trophy will be presented each year to any individual who, in the eyes of Jan Ake and a judging panel, makes the single greatest contribution to Saab’s success. Steven Wade, who helped mobilize global support among Saab fans, is the first recipient.

“The Saabs United award will be made annually as the company’s way of expressing its gratitude to people like Steven and others who continue to show us such great support,” said the Saab CEO.

Meanwhile, Saab is moving on with its reorganization plans as a company owned by Spyker Cars, and completely separate itself from its former owner, General Motors. Saab is currently betting on the 9-5 saloon to draw the public’s attention, with the vehicle having received a positive response from the press and customers.