Rolls Royce Opens First Servicing in CEE in Romania

The Romanian automotive marketing is getting a boost thanks to the opening of the first official Rolls-Royce servicing centre in Central and Eastern Europe. According to Romanian newspaper Ziarul Financiar, the servicing centre dedicated to the British luxury car brand has been opened on Monday, September 20, by Automobile Bavaria in Bucharest and is located in the Baneasa BMW centre.

Automobile Bavaria is the main BMW dealer on the Romanian market, with a nearly 130 million-euro business, controlled by businessman Michael Schmidt, the man who brought BMW on the Romanian market in 1994. However, repairing will not be conducted in the same place with BMW and MINI.

According to statistics of the Driving Licence and Vehicle Registration Department, there are 57 Rolls Royce cars registered in Romania that could benefit from the opening of the new servicing centre.

So far, the closest servicing centre for Rolls Royce cars was in Vienna (Austria). From now, customers from another 20 countries such as the Republic of Moldova, Bulgaria, and Serbia, could also potentially use the new servicing centre for inspections.

"There are two spaces that can accommodate two Rolls-Royces, a separate reception area, and a separate car part storage area. Rolls-Royces will not be repaired in the same place with BMW and MINI. We invested in a servicing centre because this is what is currently in demand," Ciprian Bercea, manager within Automobile Bavaria, was quoted as saying by the aforementioned source.

Currently, Rolls Royce produces the Ghost and the Phantom range, hand built at the company's headquarters and manufacturing plant at Goodwood in England, with European pricing starting from EUR217,000 for the Ghost and EUR341,000 for the Phantom.