Photo: Rolls-Royce
We observe a tendency in automakers’ marketing strategies lately that is quite intriguing. While some opt for pop artists, such as house music DJs or rappers, other extravagant luxury carmakers prefer bringing up great writers that somehow relate to the company’s history.
No, we’re not fans of theory conspiracies. We’re simply observers of facts. Let us expand our point.
The other day we were telling you folks about Maserati’s connection to Ernest Hemingway. There’s no straight connection, however, but the Italians were hinting at this 100-year celebration event they will soon have. The hotel where the young writer allegedly wrote this book while recovering from a war wound is the same place the premium automaker will celebrate their collaboration with Ermenegildo Zegna.
Here we are today, again talking about a great writer. This time around we are talking about Rolls-Royce and Rudyard Kipling. How are they connected? Apparently the renown author chose this company over the other automakers after they proved their vehicles offer excellent reliability.
“That this had been done without once visiting a repair shop was an outstanding achievement for the time. [...] In 1911, Rudyard Kipling bought a Rolls-Royce. The only car he could afford, he said, because they did not break down,” the British company details in the press release we listed below.
The point is, that the luxury automaker recently went back in the same places driving the four contemporary Rolls-Royce models, revisiting some of the original routes conquered by the Silver Ghost.
The other day we were telling you folks about Maserati’s connection to Ernest Hemingway. There’s no straight connection, however, but the Italians were hinting at this 100-year celebration event they will soon have. The hotel where the young writer allegedly wrote this book while recovering from a war wound is the same place the premium automaker will celebrate their collaboration with Ermenegildo Zegna.
Here we are today, again talking about a great writer. This time around we are talking about Rolls-Royce and Rudyard Kipling. How are they connected? Apparently the renown author chose this company over the other automakers after they proved their vehicles offer excellent reliability.
Let's travel back to 1907
In Rolls-Royce’s story, the action takes us back all the way to 1907 when they managed to win the gold medal in its class at the renown Scottish Reliability Trials. Running since 1901, the competition was designed as the ultimate test over some of the most demanding and remote roads in Great Britain. Not only did the Rolls-Royce Silver Ghost performed the trials in style, but within two weeks of closing the event, the 40-50 h.p. had completed over 5,000 miles.“That this had been done without once visiting a repair shop was an outstanding achievement for the time. [...] In 1911, Rudyard Kipling bought a Rolls-Royce. The only car he could afford, he said, because they did not break down,” the British company details in the press release we listed below.
The point is, that the luxury automaker recently went back in the same places driving the four contemporary Rolls-Royce models, revisiting some of the original routes conquered by the Silver Ghost.
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