Brake is encouraging road safety professionals, schools, communities and companies to become a part of this. Those who take part in the Week can run an educational/campaign on this theme or choose a different theme.
The charity is also asking people to also consider fundraising for the event. Brake handles services for road accident victims, includign a helpline and campaings for road safety in educational institutions, companies and communities. In addition to that, Brake provides media coverage for the aforementioned actions, in an effort to inform as many people as possible on this important subject.
“Every year Brake chooses a theme for media events it runs during Road Safety Week. In 2011, it has chosen 2young2die as its theme; the name of its campaign to stop young people dying and being maimed on roads, in particular in crashes caused by young drivers; crashes that kill young people in cars and on motorbikes and other road users, often due to speed, overtaking dangerously, drink and drugs, and not wearing seat belts. Road crashes are the biggest killer of young people [in England and Wales]. In 2009, 11 young people were killed and 125 more were seriously injured every week in Great Britain,” stated the press release, explaining the importance of safer driving.
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