Revive Your Ride! Campaign Kicks-Off

Since motorcycle and ATV sales have been strongly affected by the challenging economic climate, an industry group has launched a campaign destined to help raise consumer awareness about special dealership sales, incentives and activities across the UK. The Revive Your Ride campaign was launched by the Motorcycle Industry Council Board of Directors, and is more of a new advertising and marketing initiative for motorcycle and ATV dealerships.

Dealerships can download logos, advertising templates and other promotional items, all for free, from here. "The theme Revive Your Ride! can mean accessorizing the motorcycle you already have, pulling a machine out of the back of the garage and putting it back on the road or trail, getting some overdue service done, sizing up some fresh riding gear, and, yes, it can mean a new bike or ATV too," said Frank Esposito, member of the MIC Board of Directors and president of Kendon Industries.

The Motorcycle Industry Council is a not-for-profit, national industry association representing manufacturers and distributors of motorcycles, scooters, motorcycle/ATV/ROV parts and accessories, and members of allied trades such as insurance, finance and investment firms, media companies and consultants.

"The unified theme, style and design, if used by many dealerships, repeatedly, can collectively cut through today's marketing clutter. We want a clear message to customers that regardless of how much they have to spend, now is the best time to visit their local motorcycle dealer, aftermarket outlet or service shop," notes Esposito.

"It's built so dealerships can make it work for themselves and make it work for their customers - the ones they already have and the ones they want to gain," said board member Eric Anderson, change agent of Vroom Network. "It's free for everyone to use as they see fit, and we hope it's adopted by many. We think that Revive Your Ride! can offer a marketing boost and help do for powersports retailers what the Superbowl, Thanksgiving and Presidents, Memorial and Labor Day sales events help do for department and grocery stores."