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Race Experience Launched by Audi

If you’re a speed-addicted Audi customer, your day has just got better: the German car manufacturer offers the opportunity to book exclusive racing commitments with the Audi R8 LMS.

“For the first time, the Audi race experience offers customers the opportunity to participate in a race with a professional Audi ‘factory’ team without having to enter into a long-term commitment or to make a high financial investment,” explains Klaus Demel, who is in charge of the Audi driving experience. “I’m very happy that we’ve been able to win Audi Sport and Reinhold Joest’s team as a partners for this project.”

The base for the new Audi race experience is the R8 LMS. Last year, 120 customers had the opportunity to drive the 386 kW (520 hp) beast at the end of October, during the Audi sportscar experience. But things are different now, as the Audi race experience offers customers the opportunity to contest races with the Audi R8 LMS themselves

“Actually, the idea of letting customers contest races with a high-caliber sports car like the R8 LMS could only have come from Audi,” says Ralf Jüttner, Managing Director of Joest Racing GmbH. “Although this is an unusual task for us it is, no doubt, a very interesting one as well. We’re proud to have been selected as the race team.”

“As far as I know, Audi is the first automobile manufacturer in the world to offer such a program,”
says Head of Audi Motorsport Dr. Wolfgang Ullrich. “This shows yet again how innovative and progressive the Audi brand is. Our colleagues from the Audi driving experience and Reinhold Joest’s squad with whom we’ve been successfully working together since twelve years will provide our customers with an exclusive and unforgettable motorsport experience. And the Audi R8 LMS, which, according to our “factory” drivers, is a very forgiving GT3 car is perfectly suited for this project which we fully support on the part of Audi Sport.”

Audi race experience plans to have six races this season, starting from April 24.
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