Audi to Attend German Toy Fair

German carmaker Audi announced it will attend the International Toy Fair in Nuremberg this month, exhibiting a selected range of toy models and new products from the Audi children’s world. The four-ring brand will be the first carmaker ever to present a selection of its products at the event, scheduled to take place between February 4-9.

“It’s an exciting project,” Caroline Gerberding, who is responsible for exhibitions and events at Audi AG, said in a release. “For the first time, the main focus of an exhibit is not to present our cars, but instead is aimed at showing off our “little” Audi world.”

During its debut at the toy fair, will be exhibiting exclusive model cars and car-related toys, including remote-controlled cars, stuffed cars and an Audi motorsports teddy bear.

A special highlight for the toy fair is the Auto Union Silver Arrow Type C in a 1:2-scale version with chain drive. The limited edition Auto Union Silver Arrow pedal cars have been launched in 2009 in order to celebrate the race cars’ 70th anniversary. The scale version features hydraulic dual-disc brake and its speed is controlled by the 7-speed hub gear with back-pedalling brake function.

The car was made from aluminium space frame and the aluminium body panels. The seats, framing and steering wheel have been upholstered in leather, while the spoke wheels were custom-made. The steering wheel can be removed for an easier getting in and out of the car.