Porsche Marks 10th Anniversary in China With Landmark Events

This year marks a decade of Porsche presence on the Chinese market, and the sportscar maker has prepared a host of events to celebrate. Aside from planning to open three further Porsche Centers in Taizhou, Zhengzhou, Haikou and Chengdu Airport, the company has so far demonstrated its commitment to China's social development through the 'Empowering the Future' initiative.

Customers, media and Porsche representatives from across the country were invited to the Grand Hyatt Beijing on May 20-22 for an evening of gala celebrations. Guest of honor Wolfgang Porsche, Chairman of the Supervisory Board of Porsche Automobil Holding SE and grandson of company founder Ferdinand Porsche, was joined by Mr. Bernhard Maier, Vice President Sales and Marketing Porsche AG, in addressing the VIP audience.

Both expressed their excitement at the success of Porsche China while underlining the continued importance of this market to worldwide Porsche operations. Renowned singer Na Ying also joined the event, presented by celebrity hosts Tsai Kang Yong and Wang Youjia.

The ten year anniversary celebration was complemented by the third annual Fascination Porsche event at Beijing Goldenport Circuit from May 21-22, as invited guests enjoyed a dazzling array of Porsche sports cars and activities within an authentic motor sport setting.

Arriving from all corners of the world, the event features a showcase of some of the most famous cars in the history of Porsche. The award-winning line-up of Museum cars included championship racers such as the Porsche RS Spyder and Porsche 935, and models such as the Porsche 356 Speedster. Attendees were also treated to the sight of the Porsche 917 KH – originally sponsored by mineral oil producer Gulf and winner of classic races such as Daytona and Le Mans.

In addition, a range of track driving activities brought Porsche Intelligent Performance to life behind the wheel of contemporary models such the Boxster S, Cayman S and Panamera.