Photo: Porsche
Porsche Design, the automotive producer’s fashion division, has recently opened a flagship store in Soho, in an effort to expand its reach on the US market.
The location is set on West Broadway in Manhattan, New York and offers 250 square meters of retail space, being the largest Porsche Design boutique in the world. Alongside displays for products ranging from t-shirts to mobile phones, this includes a 50 square meter VIP area.
"With the store in SoHo we are taking the Porsche Design luxury brand to the next level - not only in New York City and the United States of America but globally", says Dr. Juergen Gessler, CEO of Porsche Design Group. "Porsche Design SoHo is the world's largest store and brings our philosophy of 'Iconic Style' alive. The boutique will not only set its footprint within Lower Manhattan but also become a landmark for shopping enthusiasts around the world. The idea behind that new store and our whole lifestyle matches perfectly with the Manhattanites' lifestyle."
"With the store in SoHo we are taking the Porsche Design luxury brand to the next level - not only in New York City and the United States of America but globally", says Dr. Juergen Gessler, CEO of Porsche Design Group. "Porsche Design SoHo is the world's largest store and brings our philosophy of 'Iconic Style' alive. The boutique will not only set its footprint within Lower Manhattan but also become a landmark for shopping enthusiasts around the world. The idea behind that new store and our whole lifestyle matches perfectly with the Manhattanites' lifestyle."
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