Poll: Chevrolet vs. Chevy

Talk about a blooper... Trying to establish a new brand image for Chevrolet, American manufacturer GM managed to stir a nationwide frenzy among the brands fans, one which, in the end, has forced the manufacturer to reconsider its position. On Tuesday, The New York Times got hold of an internal GM memo which stated, loud and clear, that the management would rather have customers, dealers, employees, fans and pretty much the entire world call the brand Chevrolet instead of Chevy. "We'd ask that whether you're talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward," the memo read. "When you look at the most recognized brands throughout the world, such as Coke or Apple for instance, one of the things they all focus on is the consistency of their branding." Now, as a response to the public outcry caused by the memo, GM changed its stance, saying the whole memo, although real, was a "poorly worded." "We love Chevy. In no way are we discouraging customers or fans from using the name. We deeply appreciate the emotional connections that millions of people have for Chevrolet and its products," GM says. "We hope people around the world will continue to fall in love with Chevrolets and smile when they call their favorite car, truck or crossover “Chevy.”" This doesn't mean, however, the decision will change. Although the public is allowed to use the Chevy name (thanks, GM!), it's unlikely anyone working in relation with the carmaker will use the "Chevy" term any time soon. Why? "In global markets, we are establishing a significant presence for Chevrolet, and need to move toward a consistent brand name for advertising and marketing purposes. The memo in question was one step in that process." If you like to have your say on the matter, we invite you to pick your favorite brand name in the poll placed on the left side of the page.