Photo: Polaris
With multiple brands gathered under the Polaris badge, 2012 was a very profitable year for the group: official figures released earlier show a 15% increase in total sales throughout 2012, and a whopping 24% increase in gross profit numbers.
Polaris sold 22% more off-road vehicles in 2012 compared to 2011, reaching 567,103 units, while the snowmobile sales were up 9%, to 154,563. The biggest increase was in the on-road vehicles segment, with an incredible 36% and 47,383 units sold.
Polaris is the owner of Victory Motorcycles and has recently acquired Indian Motorcycles. While Victory celebrated their 15th anniversary, legendary Indian bikes are up to a complete revamping in 2013: new engines, all-new bike touted to be faster, lighter and cheaper. Needless to say that Polaris aims to make Indian a very worthy competitor for Harley-Davidson once more.
The Milwaukee bikers also had a good 2012, though not as spectacular as Polaris, so we can expect a very fierce battle this year, especially as the new Indians will make appearance in Sturgis.
Polaris is the owner of Victory Motorcycles and has recently acquired Indian Motorcycles. While Victory celebrated their 15th anniversary, legendary Indian bikes are up to a complete revamping in 2013: new engines, all-new bike touted to be faster, lighter and cheaper. Needless to say that Polaris aims to make Indian a very worthy competitor for Harley-Davidson once more.
The Milwaukee bikers also had a good 2012, though not as spectacular as Polaris, so we can expect a very fierce battle this year, especially as the new Indians will make appearance in Sturgis.
Google News