Unlike other motorcycle manufacturers which have happily announced sales increases in 2012 over previous years, red giant Honda has to do with 5% less.
Some of you might wonder how come Honda sold less bikes in 2012 than in 2011, especially as new nifty models have surfaced and gained almost instant popularity. The answer is the sales in Asia: the biggest market for Honda motorcycles is in Asia, with almost three quarters of the bikes bearing the winged red badge being sold there.
And since 2012 was not exactly a year dominated by economic growth, Honda saw sales dropping 14% in South America, 5% in Asia and China alone selling 1% less. In order to understand the huge dimensions of the Asian markets you should just think that the growth in Japan (1%), Europe (22%) and North America (25%) have not been able to counterbalance the decline of the Asian market.
However, it's good to see that Europe and North America are faring well, and we can only hope things will be on the move (upwards) for the rest of the markets, too. 2013 is going to be a very interesting year, since a lot of moves are announced and the stakes are also really high.
And since 2012 was not exactly a year dominated by economic growth, Honda saw sales dropping 14% in South America, 5% in Asia and China alone selling 1% less. In order to understand the huge dimensions of the Asian markets you should just think that the growth in Japan (1%), Europe (22%) and North America (25%) have not been able to counterbalance the decline of the Asian market.
However, it's good to see that Europe and North America are faring well, and we can only hope things will be on the move (upwards) for the rest of the markets, too. 2013 is going to be a very interesting year, since a lot of moves are announced and the stakes are also really high.
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