Pan-Mass Challenge Driven by BMW

The extra-curricular activities in which auto makers get involved get more and more varied, in response to the more diversified interests of the potential customers. In BMW's case, the new support program of choice is the Pan-Mass Challenge, a fundraising bike-a-thon that has become over time one of the most productive such events in the US.

The German manufacturer, through its Massachusetts dealers, will be the official vehicle of this year's event and will also try and engage the participants, be it riders or spectators, in a very unconventional way.

For the riding event, the German auto maker will be providing two lead cars and five support vehicles, which will be accompanying the riders on their 360 miles journey.

BMW has launched a dedicated website, where riders and volunteers will be allowed to submit their photos, together with their stories. BMW will take each of these photos and place them together on a 10 x 20 foot photo mosaic (the first ever Pan-Mass Challenge endeavor of this kind) wall at the BMW Rider Village (a dedicated area for participants which includes a lounge and satellite television). The full reveal of the mosaic will take place at the Mass Maritime Academy on Saturday, August 6.

“The Massachusetts BMW Dealers are proud to join the thousands of dedicated members of the PMC community in supporting the efforts and goals of the Pan-Mass Challenge,” said Marshal Cabot, general manager of BMW of Peabody, one of the participating dealerships.

For additional information about the Pan-Mass Challenge and BMW's involvement, go to the following link.