Where not sure whether GM needs to advertise the new Opel Meriva in a way in which it would appeal until now untapped segments of the market, or this is just another worth-mentioning feature of the people-mover, but the fact remains: an association of doctors and therapists, all experts in back-related problems, recommend the Meriva as being "gentle on the back."
Although common when it comes to tooth paste for instance, the need to resort to a group of doctors to have their say on a given product is somewhat new to the automotive sector. In fact, GM (or Opel) is the first to receive such a recommendation.
The recommendation comes from the German Aktion Gesunder Rücken association (AGR – Action for Healthy Back) and it covers the Meriva’s FlexSpace rear seating system, the revolutionary FlexDoors, and the ergonomic sports seats.
“We are extremely pleased to be the first automotive manufacturer to receive recognition for a comprehensive system of features. With 70 percent of the German population suffering from back pain, the AGR approval confirms how much we at Opel engineering care for people who want –or need – to do something good for their back,” said Andrew Leuchtmann, senior manager of global seats at Opel.
So it's not exactly the Meriva itself the one who's good for your back, but its seats. Soon enough, ophthalmologists will recommend the Astra, for instance, because it boasts the best sun visor in the industry...
Although common when it comes to tooth paste for instance, the need to resort to a group of doctors to have their say on a given product is somewhat new to the automotive sector. In fact, GM (or Opel) is the first to receive such a recommendation.
The recommendation comes from the German Aktion Gesunder Rücken association (AGR – Action for Healthy Back) and it covers the Meriva’s FlexSpace rear seating system, the revolutionary FlexDoors, and the ergonomic sports seats.
“We are extremely pleased to be the first automotive manufacturer to receive recognition for a comprehensive system of features. With 70 percent of the German population suffering from back pain, the AGR approval confirms how much we at Opel engineering care for people who want –or need – to do something good for their back,” said Andrew Leuchtmann, senior manager of global seats at Opel.
So it's not exactly the Meriva itself the one who's good for your back, but its seats. Soon enough, ophthalmologists will recommend the Astra, for instance, because it boasts the best sun visor in the industry...