That line of thinking, which we are confident was pretty much responsible to the Nissan Leaf getting named European Car of the Year without actually selling a single unit, will now be expanding the young generation's view about the benefits of clean transportation and the dangers of global warming.
Nissan announced today the launch of the so called "An Electric Vehicle in our Home” web program, an initiative intended to educate elementary school children about the above mentioned dangers and benefits.
The program uses all the needed tools to make kids pay attention and learn something from the experience, including photos, graphics and film. Alongside these elements, carefully and some would say subliminal embedded information about the Leaf will also be provided.
When the Renault Nissan Alliance launched the Zero Emission, it planned to get all the regulatory and logistic requirements for the Leaf in place well before the launch of the vehicles. That strategy has worked, with the model being, in essence, much more appealing than the Chevrolet Volt rival.
We can only imagine how kids learning what's what from Nissan will in the future become the next generation of Nissan electric vehicles buyers.
Those interested in seeing what Nissan has to say to the kids can visit the following link and learn more. The program is being run in English.
Google News