Nissan Offering VIP Skiing Experience

Nissan’s European arm is introducing a hot (or should we say freezing?) marketing campaign, as the company is set to offer skiers and snowboarders the opportunity to experience some of Europe’s best-knows ski resorts before the season kicks off.

The offer, which uses the Fresh Tracks name, will open the slopes for the first time at four of the old continent’s top ski resorts, allowing a select group of people exclusive access for up to 60 minutes before the general public is allowed to enter.

The program includes the following resorts:
-   Avoriaz, French Alps
-   Verbier, Switzerland
-   Livigno, Italian Alps
-   Formigal, Spanish Pyrenees

In addition to that, Nissan is offering, free, daily coaching clinics, for those who need to improve their skills. If you want to enjoy a Fresh Track experience or coaching session, you just need to register by following this link.

We’ve created Nissan Fresh Tracks to allow people to get the feeling of skiing or snowboarding on fresh snow. It’s a unique experience that we’re sure skiers and snowboarders of all levels will find exciting. Just as the ALL MODE technology on the Nissan Juke, Murano, Qashqai and GT-R offers extreme grip on the road to allow the driver to feel more confident and safe, our Fresh Tracks sessions and coaching program is designed to make people feel safer and more confident on the slopes,” said Vincent Wijnen, VP Marketing Nissan in Europe.

Our say: Here's what comes to our minds when we think about Nissan and skiing.
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
About the author: Andrei Tutu
Andrei Tutu profile photo

In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
Full profile


Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories