Nissan Europe Announces Record Market Share

Despite sluggish market condition and a lack of strong incentives, Nissan has managed to achieve a 35 percent year-on-year leap in European sales for the first four months of 2011, and record market share for April, according a a company statement made yesterday.

Sales were boosted by the launch of new Micra and the continuing success of the popular Qashqai crossover. As a result, the Japanese carmaker won over a total of 235,543 customers in January-April, an increase of more than 61,000 units versus 2010.

This excellent market performance has also translated into a bigger piece of the European pie, as Nissan now has 3.9 percent of the car market there, an increase of 0.9 percent over a year ago. April accounted for 53,840 sales, more than 20 percent up on 2010, securing a monthly market share of 3.5 percent in the process.

In addition to robust sales of Micra and Qashqai, the funky-looking Sunderland-built Juke crossover is also performing strongly with 36,500 sales so far in 2011 and nearly 60,000 since its launch last September. Meanwhile, the X-Trail SUV and Navara Pickup are also making a significant contribution with sales up by 56 percent and 71 percent respectively in the the first four months’ period.

“Nissan’s excellent start to 2011 is continuing, with April sales nearly 9,500 units above 2010, setting an all-time record market share for the month. All of our major European markets have shown an impressive year-on-year improvement in the January – April period, including Russia, UK and Spain where Nissan is now the top-selling Japanese brand,” said Bernard Loire, Vice President Sales Operations Europe.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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