Japanese automaker Nissan is cutting prices on seven of its 18 models in the United States, aiming to increase the chances of the respective vehicles popping up in more internet searches.
The price cuts range from $580 (2.7 percent) on the Altima mid-size sedan up to $4,400 (10.7 percent) on the Armada full-size SUV. The other models to be sold with slashed prices are the Sentra, Juke, Murano, Rogue and the Maxima.
According to Nissan’s head of sales and marketing for the Americas, Jose Munoz, the vehicles getting price cuts account for 65 percent of the company’s US sales. "In some of the customer searches we may not appear," said Munoz. "This is an indication that we certainly want to be on the shopping list and we want to be considered by as many customers as possible."
The price cuts are applied starting Friday for the cars and trucks that aren’t yet on dealer lots and will remain in effect indefinitely.
Story via USA Today
According to Nissan’s head of sales and marketing for the Americas, Jose Munoz, the vehicles getting price cuts account for 65 percent of the company’s US sales. "In some of the customer searches we may not appear," said Munoz. "This is an indication that we certainly want to be on the shopping list and we want to be considered by as many customers as possible."
The price cuts are applied starting Friday for the cars and trucks that aren’t yet on dealer lots and will remain in effect indefinitely.
Story via USA Today