Along with the new Toyota Global Architecture, the company says that it will also make the fourth generation Prius more fun-to-drive.
Toyota Prius godfather Satoshi Ogiso explains that the upcoming model will need to balance heightened fuel economy with the enhanced dynamics demanded by the big boss.
“At this moment, customers are pleased with Prius performance … but we should not compromise fuel efficiency or Prius innovative brand strongpoint by fun to drive, so we have to expand both things.” said Ogiso-san.
After all, the reason why he decided to join Toyota in 1982 was the launch of the sporty 86 Trueno model which went along well with his automotive and racing hobby at the time. So, now that his business title expanded to include chassis development for all Toyota products, we can expect more excitement from the upcoming vehicles, including the fourth-generation Prius.
Full story at Car Advice
“At this moment, customers are pleased with Prius performance … but we should not compromise fuel efficiency or Prius innovative brand strongpoint by fun to drive, so we have to expand both things.” said Ogiso-san.
After all, the reason why he decided to join Toyota in 1982 was the launch of the sporty 86 Trueno model which went along well with his automotive and racing hobby at the time. So, now that his business title expanded to include chassis development for all Toyota products, we can expect more excitement from the upcoming vehicles, including the fourth-generation Prius.
Full story at Car Advice