Photo: Mazda
Back in March when Mazda came up with the RX-Vision concept, we were all swept off our feet. And the stunning styling of the one-off was just a part of what generated such attraction.
The rest of the credit goes to the promise that we'd see the design making its way into a future production vehicle. When the report about the automaker delivering a new RX-9 rotary-powered sportscar in 2019 recently surfaced (here's the story, in case you missed it), aficionados once again went crazy.
However, it seems Mazda wants to take the magnetic legacy of the RX-Vision much further and this means a much wider public will be able to enjoy the eye candy.
Talking to Carbuzz, Julien Montousse, the recently appointed Mazda North American Design Director, explained how the beauty genes would be passed on, using the next-gen Mazda3 as an example.
"The RX-Vision is a breakthrough in Mazda design," Montousse said. "We wanted to expand and capture more sophistication and the wow factor. This is the next evolutionary step for our Kodo design language."
The designer went on to explain how the styling goal would be achieved: “Reflection-based surfacing. We wanted to generate an emotional reaction from the public. This design direction will inspire the future Mazda lineup, such as the next Mazda3."
However, since the current generation of the compact entered production in 2013, we still have some waiting to do until the Japanese automaker's intentions become a reality. In fact, the vehicle, which comes in hatchback and sedan form, hasn't even received it's mid-cyle revamp yet.
Concepts cars' trends getting overly diluted on the path to production would be nothing new, but, given the styling success Mazda has enjoyed over the past years, we expect nothing short of a stunning-looking future line-up.
However, it seems Mazda wants to take the magnetic legacy of the RX-Vision much further and this means a much wider public will be able to enjoy the eye candy.
Talking to Carbuzz, Julien Montousse, the recently appointed Mazda North American Design Director, explained how the beauty genes would be passed on, using the next-gen Mazda3 as an example.
"The RX-Vision is a breakthrough in Mazda design," Montousse said. "We wanted to expand and capture more sophistication and the wow factor. This is the next evolutionary step for our Kodo design language."
The designer went on to explain how the styling goal would be achieved: “Reflection-based surfacing. We wanted to generate an emotional reaction from the public. This design direction will inspire the future Mazda lineup, such as the next Mazda3."
However, since the current generation of the compact entered production in 2013, we still have some waiting to do until the Japanese automaker's intentions become a reality. In fact, the vehicle, which comes in hatchback and sedan form, hasn't even received it's mid-cyle revamp yet.
Concepts cars' trends getting overly diluted on the path to production would be nothing new, but, given the styling success Mazda has enjoyed over the past years, we expect nothing short of a stunning-looking future line-up.
Google News