New Porsche Design Moccasin Gets 2011 red dot Award

Luxury brand Porsche Design announced today their new Cannes moccasin has received an award at the international Red Dot Award Product Design competition 2011. The shoes were awarded for superior design quality in the ‘fashion and accessories’ category. The awards ceremony will be held in Essen, Germany, on July 4, 2011.

The Porsche Design Cannes is a completely new take on the classic moccasin. It is characterized by the use of an asymmetrical, racing-inspired sole profile and a striking aluminum insert in the sole, which reportedly increases comfort and stability. The shoes are made in Italy in collaboration with leather goods manufacturers Muller & Meirer Lederwarenfabrik.

The typical moccasin construction is fundamentally different from other shoe designs. During manufacture, the upper leather is stretched over the last from underneath to form the sole of the shoe.

The main feature of the Cannes is the complete lack of seaming in the sole. Rather than the TPU sole being fitted separately and sewn on, it forms an integral part of the vamp (upper leather), as the TPU is injected directly through the leather to create a unique sole design. A heel counter with the characteristic Porsche Design Allen screws gives the shoe added strength and stability.

“We choose to focus on technically inspired products with timeless, functional and purist design,” stated Juergen Gessler, CEO of the Porsche Design Group. “Our aim is not to follow fashion trends, but to create durable products – because trends come and go, but design is forever. We are delighted that we are not the only ones to be driven by this philosophy. Since the brand was founded in 1972, we have already won around 140 national and international design awards, and we regard these as an expression of our commitment.”