New Lexus Art Project Comes From Korea

We can’t say when sprinkling colored dust on a car and taking a picture of it became art, but then, no one questioned why randomly throwing some paint on a canvas can be considered art too, with dandyish people staring at them in art galleries and paying hundreds of thousands to own one.

But that’s how art works - if it looks nice to your eye but it’s useless as counting arm hair without looking, then it’s probably art and you should pay some respect to those who managed to tickle your ‘art-bone’.

In this case here, we should pay respect to a team of Korean designers who also took part of Lexus’ interesting marketing experiments in which the automaker tries to associate its new face with youthfulness. This means electronic music, fast paced video sequences, minimalism and other things like these that get attention from young people.

However, the Korean designers here sliced the fast moving images out of the scene. They only wanted to play with chromatics over some still images. And in the video bellow you can see how they did it.