Photo: Ford
Figures released by Jato Dynamics once again put Ford's Fiesta supermini at the top of the small car market, despite some very serious new rivals. The new model launched last year is the top-selling small car in March and for the first quarter of 2013, and the second best-selling car in Europe overall.
One new Fiesta was bought by a customer somewhere in Europe every 100 seconds during the first quarter, resulting in 41,600 deliveries in March and a respectable 77,800 for the first quarter of 2013.
The new Aston Martin lookalike grille helped draw in people's attention, but the new three-cylinder turbo engine Ford created also had a substantial contribution. One in every four buyers went for the 1.0 EcoBoost, despite having to pay extra compared to normally aspirated petrol engines.
“It’s clear from the rate that our new Fiesta is flying off forecourts that its striking a chord with Europe’s small car customers,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “The small car segment is probably more competitive than it has ever been and the new Fiesta is gaining retail market share and reaching new customers on the strength of its design, technology and drive dynamics.”
The new Aston Martin lookalike grille helped draw in people's attention, but the new three-cylinder turbo engine Ford created also had a substantial contribution. One in every four buyers went for the 1.0 EcoBoost, despite having to pay extra compared to normally aspirated petrol engines.
“It’s clear from the rate that our new Fiesta is flying off forecourts that its striking a chord with Europe’s small car customers,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “The small car segment is probably more competitive than it has ever been and the new Fiesta is gaining retail market share and reaching new customers on the strength of its design, technology and drive dynamics.”
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