The new BMW i8 is set to start deliveries around the world in less than a month. The first cars were already tested by various journalists at an event held by the Germans in Los Angeles and their thoughts were encouraging.
Even so, BMW’s marketing machine still has a lot of work to do, to convince as many people as possible that this hybrid plug-in sportscar is worth the $135,700 price tag.
In this regard, they created a series of commercials that will appeal to your eco-friendly side. One of them focuses on the promise BMW made to its audience when the VISION concept was unveiled back in 2007.
Back then, the officials promised that as much as possible of the concept will be kept for the production vehicle. And they delivered. The i8 kept not only the overall shape but also the futuristic doors and the interior that stunned the crowd, with only minor changes.
The carbon fibre body and the aluminum chassis are not only light but also extremely good looking. Everything comes together in a complete eco-friendly package.
The other two commercials focus on different aspects of the car. In ‘Genesis’ you actually realize how the i8 came to be and what it focuses on, while in “Powerful Idea” you understand that this, too, is a BMW that actually drives like it’s supposed to. Each spot is only 1 minute long and worth your time. Check them out!
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