For many of us (probably 90 percent of those reading our BMW Blog) our car has long went beyond the ‘object’ status. For most of us, our car is a member of the family, just as much as the family pet or your best friend.
It might seem crazy at first, but only to those that don’t really understand us. It’s crazy only to those that don’t feel the way that we do. But we know exactly what our car means to us and there’s no way of denying it.
How many times didn’t you run to the window of your office building, heart pumping, worried that some hit your car after hearing a loud crash? How many times didn’t you look in the rear view mirror with anguish every time you had to brake hard, hoping that there’s no one behind you that would be taken by surprise and rear-end your car?
Yes, we’re enthusiasts too, and we also feel that way. You’re not alone.
That’s what BMW is trying to say in its latest commercial. A car can mean everything to some people and it goes way beyond just being an inanimate object. The experiences we live inside our rides create a strong connection between us and the cars, something you can’t really explain in words. So, what’s your story? Tell it to BMW with the #BMWstory hashtag on all social media websites.
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