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New CEO Wants GM More Aggressive

General Motors chairman and interim CEO, Edward Whitacre, wants to turn the company into a profitable entity as soon as possible and plans to make it more aggressive in the North American market. The man who has been nicknamed by the Wall Street Journal "a tough Texan with little automotive industry experience" plans to counteract the economic recession with a more aggressive market strategy that would put GM into a better position in the auto sector.

Whitacre will serve as interim CEO after Fritz Henderson, who has been in charge of General Motors for around 8 months, decided to leave the company. Meanwhile, the search for a new CEO continues, as Whitacre said in a statement earlier this week.

"I have taken over the role of Chairman and CEO while an international search for a new president and CEO begins immediately. With these new duties, I will begin working in the Renaissance Center headquarters on a daily basis. The leadership team – many who are with me today – are united and committed to the task at hand," he said.

Although the reason for Henderson' resignation is still unknown, voices familiar with the matter are hinting that he decided to leave the company after the company's monthly meeting. Furthermore, it is believed that the board demanded Henderson to resign especially after the failed sales of some of its brands, including Opel, Saturn and Saab.

"I want to assure all of our employees, dealers, suppliers, union partners and most of all, our customers, that GM’s daily business operations will continue as normal. I remain more convinced than ever that our company is on the right path and that we will continue to be a leader in offering the worldwide buying public the highest quality, highest value cars and trucks. We now need to accelerate our progress toward that goal, which will also mean a return to profitability and repaying the American and Canadian tax payers as soon as possible,"
Whitacre added.
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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