Automakers are in a constant search for places in which their new born babies to spend their first video holidays, with the latest marketing effort of this kind coming from MINI, which offered its latest creation, the Coupe, an all-inclusive, seven-star trip to Turkey.
The MINI Roadster, which made its online debut over the weekend, was driven in Turkey, with MINI using the same masculine approach, placing guys inside the car in order to emphasize that this is not just a ladies' car, but one for both sexes.
We like the message -in fact we've always supported the idea that a MINI is perfect for both men and women, but we're to sure that seeing two guys hanging out in the new Roadster is quite appealing...
We like the message -in fact we've always supported the idea that a MINI is perfect for both men and women, but we're to sure that seeing two guys hanging out in the new Roadster is quite appealing...
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