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“MINI Liquids Assets” Game for iPhone and iPod

BMW Group surely knows how to create inventive games that both entertain and promote the brand's vehicles.

This time, Mini Financial Services launched “MINI Liquid Assets”, a game for iPhone and iPod. The game features the full model line of MINI vehicles, including the new MINI Convertible and the MINI E (appearing in the eco-friendly wind farm level of "Green with MINI"). The German luxury car maker promises us the game is both easy and fun to play. All you have to do is to manipulate the face buttons on either side of the screen and by using streams of water (accompanied by bubble sound effects and music), you must avoid obstacles and lead your coins to the safety and comfort of MINI vehicles.

In addition, the German automaker announces some interesting levels like the fish tank-themed level "Don't Feed the MINI" where you have to avoid sharks or the Area 51-themed level "Restricted" where you have to escape aliens. Certainly, you can choose the desired game-difficulty from a range of “Easy”, “Medium” and “OMG”.

More importantly, the game includes a a built in dealer locator function called “Find a MINI dealer”  that utilizes Google Maps.

"The iPhone App is a natural fit for the large cross section of MINI drivers and Apple enthusiasts," explained Jim McDowell, Vice President of MINI USA. "We think "MINI Liquid Assets" is going to put a smile on people's faces - a little like cruising around town with the top down on your new MINI Convertible."

In addition, the game designed by Nickel Fish Design, LLC is compatible with any iPhone or iPod touch with operating system version 2.0.

"iPhone games offer a creative way to communicate a message. This is an innovative way to make financing fun-MINI-style," explained Edward A. Robinson, President and CEO of MINI Financial Services. "In these uncertain times we continue to offer a full complement of financing options for our customers. With the MINI suite of financing options, our customers can select the product that provides them the most value."

In case that sounds terribly exciting, you might want to check out the demo in the video below. Have fun!



 
 
 
 
 

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