MINI Launches Union Jack Sneakers

The MINI Lifestyle Collection has expanded with the addition of a new pair of sneakers that bear the Union Jack motif. As you can see in the adjacent images, the MINI Union Jack Sneakers are hi-tops covering his or her ankles. They come in classic blue with soles and laces in contrasting white.

Fashionable Union Jack details add attractive highlights, with the flag printed on the heel cap and along the shoelace eyelets. “The Union Jack profile at the front and back of the sole ensures that these sneakers will leave behind a distinctly British footprint: MINI was here!” a company statement reads.

The upper material is water-repellent canvas, guaranteeing dry feet should the weather put a damper on things, while the silver eyelets for the laces lend the sneakers a retro look. Discreet branding reflects the hallmark MINI understatement, with MINI logos on the outside of the left shoe, the back of the sole and the inside of the tongue. “Beat the street” lettering on the insole of the right shoe adds another catchy detail.

The MINI Union Jack Sneakers will be available from September 2011, but enthusiasts who wish to by the shoes before then will have an opportunity to do so at the upcoming SNEAKERNESS conventions in Zurich on June 18 and in Amsterdam on August 27.

“The SNEAKERNESS convention is the most comprehensive sneaker event in Europe. It is an international stage for sneaker culture, a meeting place for sneakerheads as well as the interested public, and an authentic forum for manufacturers. The event provides MINI with the perfect platform to present its Union Jack Sneakers to a select public. MINI is an Official Partner of the SNEAKERNESS and presents some of the highlights of its Lifestyle Collection in the context of the fair,” MINI added.