Photo: Chris Doane Photography
The world "flagship" gets thrown around a lot these days, as every automaker who made a profit in China is trying to bolster its image. What does it mean, this ship that has a flag? It's the name that used to be given to the biggest, the baddest, the most heavily armed ship in a navy. We're talking 400mm canons and hundreds of thousands of tons.
The Renault Latitude is not a flagship, the Citroen DS5 is not a flagship… this is a flagship! With 523 hp (530 PS), the Mercedes S600 that we saw in Detroit is set to invade America. Not only is it powerful, but it also makes no compromises, with a huge 6-liter V12 with twin turbos motivating the rear wheels. Mercedes could easily have retuned a V8 for the same power, but that's not a flagship.
Is it good value? Of course not, it's an S600 for goodness sake. It's got Magic Body Control… magic. Does a Chrysler 300 have magic anything?
Perhaps the most beautiful bits and pieces are in the captain's quarters, where the commander can see what his fleet is doing via a jet-figher-inspired Head Up Display. And only the finest materials in the empire have been used to provide immaculate and timeless finishes.
Is it good value? Of course not, it's an S600 for goodness sake. It's got Magic Body Control… magic. Does a Chrysler 300 have magic anything?
Perhaps the most beautiful bits and pieces are in the captain's quarters, where the commander can see what his fleet is doing via a jet-figher-inspired Head Up Display. And only the finest materials in the empire have been used to provide immaculate and timeless finishes.
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