Mercedes-Benz Partners with Supermodel Iman

German manufacturer Mercedes-Benz announced today it has partnered with fashion icon Iman and her new IMAN Home designs, and interiors and special events design consultant Carlos Mota to design the VIP Star Lounge at the Mercedes-Benz Fashion Week.

The Mercedes-Benz Star Lounge serves as the first look at Iman’s designs for the collection, which launches in late September.  IMAN Home marks Iman's first venture into the home decor industry adding to her current businesses, which include cosmetics, fragrance, apparel and accessories.

Iman has been featured on the covers of top fashion magazines around the world and has been a source of inspiration for designers such as Gianni Versace, Donna Karan, and Yves Saint-Laurent. On June 7, 2010, Iman was recognized for her contributions to the industry over the past thirty years by receiving the Fashion Icon Award from the Council of Fashion Designers of America.

 "I am so excited to partner with Mercedes-Benz on this project," said Iman. "We have worked tirelessly in preparation for the launch of IMAN Home and to have this forum, at Mercedes-Benz Fashion Week, is a great way to unveil the collection."

Carlos Mota will also transform a an ordinary room inside Lincoln Center for Mercedes-Benz Fashion Week VIPs, by using cozy couches, chairs, daybeds, full bar and private sitting area. "This is an exciting project for me," said Mota. "It is great to be working with a team so attentive to detail and quality."

The Mercedes-Benz Star Lounge is available to designers, celebrities, VIPs, media and guests, by invitation or through an access card provided by Mercedes-Benz.
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