The automaker did not stand immune to the sales drop and the recession, as Mercedes-Benz had 27% less new car sales than back in 2008. The brand sold 20,000 vans, which is not bad at all, considering that the 2009 Total Commercial Vehicle market saw a downturn of 36%.
It seems that the German secret were the attractive finance offers, alongside reliable vehicles and a good customer service. One of the offers which seriously influenced sales was the Swappage scheme, which allowed customers to save on buying a new Mercedes Vito or a Euro 4 Sprinter. As the campaign was a success, it will continue in 2010, when Mercedes-Benz will also offer financing options and a five-year maintenance and servicing package, called Service Package Plus.
“Our aim is to provide total peace of mind when owning a Mercedes-Benz Van. Not only do we offer customers the chance to acquire a new Sprinter or Vito at a highly attractive monthly cost, and without having to put down a sizeable cash deposit at a time when for many, capital is very hard to come by; but we also provide significant savings on Service Package Plus ensuring the customer is firmly in control of their service budget,” said Steve Bridge, Sales and Marketing Director.
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