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Mercedes-Benz 2016 Sales Beat Previous Year with One Month to Go

If Mercedes-Benz had set the same sales target for 2016 as the year before, its employees could have taken an early vacation throughout the whole of December, because the objective would have already been met.
Mercedes-Benz E-Class Estate 1 photo
Some people make fun of the Mercedes-Benz range, saying it's easier to get lost in it than in a hedge maze the size of a football pitch, but this obsession with covering every niche while also creating a few new ones has proven to be successful for the German premium brand.

Of course, the fact its design has gone through a major overhaul at some point helped, whether we're talking about the exterior or the interior one. Thanks to this significant change, Mercedes-Benz is now perceived as an innovating brand, one that's restless and always trying to better itself.

The public likes that, and the sales numbers show it. November 2016 was Mercedes-Benz's 45th consecutive record month, meaning that for almost four years, each month has been better than the same one the year before. That's something that can't be achieved if you allow the momentum to drop.

And with 182,602 units sold last month throughout the world, Mercedes-Benz sure isn't. This number represents a 12.7 percent increase over the same period in 2015, and also brings the total number of three-pointed star cars sold in 2016 to 1,893,619. That's more than the entire 12 months of last year, and was obtained thanks to double-digit growth numbers for every month of 2016.

In November, the Stuttgart manufacturer was the top premium brand regarding sales in important markets such as Germany, France, Switzerland, Austria, Japan, Taiwan, the USA, Canada, and Mexico.

The multiple SUV models (one-third of total November sales) and the recently introduced E-Class family continue to be strong sellers, but the C-Class continues to be the most popular. With over one million units sold since its launch in 2014, the C-Class is looking like a certain market success.

After failing to snatch the first place from BMW by the end of last year, Mercedes-Benz easily surpassed its rival and is sure to end the year as the best-selling premium manufacturer. And, quite frankly, it looks like it's going to be a struggle for anyone who will ever want to overthrow it.

press release
 
 
 
 
 

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