Until he was appointed as sales director, Allibon was the Japanese automaker's UK fleet and re-marketing director. His former spot will be taken by Steve Jelliss who for six years worked as aftersales director. Peter Allibon and Steve Jelliss will have to report to Jeremy Thomson, Mazda’s managing director.
“Peter was heavily involved in all aspects of dealer financing and in developing our successful PCP strategy. He has been a very active participant in dealer forums and dealer talk-backs and already worked closely with our finance, marketing and aftersales departments as part of his fleet role,” Thomson stated.
“He takes over the sales directorship at a challenging but very exciting time for the motor industry in the UK,” he added.
Thomson believes that the role of the fleet and re-marketing director is closely related to the buying reasons for fleet customers. He also thinks that Jelliss will be able to bring great aftersales focus.
"Steve has a rich and varied background in the automotive industry which makes him the right man for this job, at this time," explains Jeremy Thomson. "His new position at Mazda will give Steve a tremendous opportunity to not only develop our growing fleet capabilities to the next level, but also to bring a great aftersales focus to the role, which is a key strength for Mazda and buying reason for our fleet customers," he concluded.
Peter Allibon has been working as the Fleet and Remarketing Director for Mazda UK since 2008, when he was in charge of the innovative introduction of the 'small business fleet' programme and the development of fleet-oriented models of future products.