The campaign, which targets Europe, kicks off with the launch of a new website, which presents the core values of the company and tells the story of some of its most successful developments.
“For instance, how could a carmaker that is relatively small have had such a large influence on the automotive industry? One of the answers is Mazda’s history of defying convention; of thinking outside the box. In one video on the website, Masahiro Moro, Executive Officer for Global Sales and Marketing, talks about how overcoming the challenge of rebuilding the city in 1945 left an indelible mark on the people of Hiroshima, and became an important part Mazda’s own spirit,” stated the press release.
We’ll offer you some examples of Mazda’s storytelling. At the new website, the former program manager for MX-5 shows how the Jinba ittai concept (the oneness between a rider and his horse) was used for the MX-5, with one of the results being the vehicle’s handling, which offers one of the most engaging experiences possible. All in all, the website includes 10 stories.
“The new brand campaign and its website,is our distinctive approach to story-telling," said Jeff Guyton, President and CEO of Mazda Motor Europe. "It is the first phase of a multi-channel campaign that will describe what’s great about Mazda products, while giving customers a host of reasons to believe in Mazda and its people.”
Google News