Luxgen Focus on the GCC States, Targets Global Expansion

Having made its international debut at the 2009 Dubai Motor Show last December, the first ever Taiwanese auto brand, Luxgen, gained the strength to further make public its future plans. As announced by the company, Luxgen is now targeting markets such as the Middle East, Central America, Russia, China and South East Asia.

Luxgen, however, has chosen to focus on the GCC States as its initial launch platform and has already signed letters of intent with a number of dealers in the region.

“Taiwan’s IT industry has been highly acknowledged around the world, and we aspire to capitalize on that strength as an automaker and promote a Taiwanese auto brand on the global stag,” stated K.C. Hu, CEO of Luxgen.

Yulon Group established the Luxgen brand to create a new generation of forward thinking, environmentally sustainable ‘intelligent’ vehicles. “IT+AUTO+ET”, its core branding message, is hoped to differentiate Taiwan’s R&D capabilities in the global market.

The cars use Think+, a system which combines HTC smart technology and Windows CE Automotive interface. It consist of video and audio entertainment, telecommunication, GPS navigation, safety alerts, owner exclusive applications and system settings.

In addition, they are all equipped with Eagle View+ (a 360 degree surround imaging system), Night Vision+ (light-enhancing forward-looking camera system), Side View+ (Blind spot Monitoring System nod LDWS+ (Lane Departure Warning System).

“HTC is proud to partner with LUXGEN to create a new generation of intelligent vehicles. We have worked with LUXGEN to develop a sophisticated onboard program designed to ‘think ahead’ for drivers, creating a new level of road safety,” said Peter Chou, Chief Executive Officer of HTC.