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LIVESTRONG Special Edition Indoor Cycle Released

A special edition indoor training cycle is to become available in January 2011 thanks to LIVESTRONG Fitness by Johnson Health Tech. Dubbed LS28IC, the cycle is dedicated to the 28 million people living with cancer today. There will be only 500 units available worldwide, each individually numbered and priced at $1,699.

With each purchase, $1,000 will be donated to LIVESTRONG, the organization founded by cancer survivor and champion cyclist Lance Armstrong.

“This cycle honors those who courageously live with cancer on a daily basis,”
said Mike Olson, Executive Vice President of Retail for Johnson Health Tech NA. “We’ve put the same passion and excellence into our line of LIVESTRONG Fitness equipment, allowing people to take responsibility for their own health and join the fight against a disease that is sometimes preventable.”

The LS28IC special edition indoor cycle comes in a yellow and black color scheme, and featuring a heavy-duty steel frame and commercial-grade 40-lb. flywheel, as well as wrapped handlebars and dual-sided SPD pedals with toe clips.

The cycle also incorporates a number “28” badge on the front fork, honoring the 28 million people living with cancer, and seven stars on the seat post to represent Armstrong’s record-breaking seven Tour de France wins. The first 150 cycles sold will come with an autographed picture of Lance Armstrong himself.

“The exclusive look of this special edition indoor cycle is something we’re very proud to offer to all of the LIVESTRONG supporters and enthusiasts out there,”
said Olson. “The LIVESTRONG name means so many different things to different people, but it universally symbolizes inspiration for better health and a better life; the LS28IC truly brings that to life.”
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